3/28/2023 0 Comments Eden project halloweenI feel included and valued and want to find out more. I could join them - they seem to be actively encouraging me to partner with them.They’re unashamedly “trying to change the world” - they are clearly a group with vision and drive and energy.They are run by ordinary people - not by a group of remote “experts” but by ordinary people, people a bit like you and me perhaps.They are a charity - so not here just to take my money but to further their cause, which they evidently feel passionate about.Here is what came to my mind as I read this message: More than this, the specific phrases used call to mind a number of further positive associations. In just 17 words, this initial sign tells the visitor a lot about the group behind the Eden Project and what they stand for. Thankfully, the Eden Project have put more thought into how they use their hoardings. Or perhaps: Remember to visit our gift shop to take a little piece of Eden home with you. As this is a visitor attraction, it wouldn’t be surprising to see a message such as: Be sure to visit one of our six great eateries. ![]() There are many different messages that the Eden Project could have chosen to feature on this first large hoarding. (While the message is great, I’m not quite so enamored with the visual imagery used, nor by the large gap between the two boards that make up the sign…) Here’s the very first sign everyone encounters as they approach the car parking area: Well, when it comes to visitor attraction signage, I think the Eden Project offers a good case study. You see, I work in the field of content creation, and I often hear people use the phrase “compelling content” (Heck, I use the term often enough myself), but what does compelling content actually look like? Yes, you heard me correctly: I’m here to tell you about the signs. What I’m going to write about here is how good the signs are. However, I’m not going to cover the Eden Project itself (wonderful though it undoubtedly is). and would probably show you a whole series of stunning photos such as the one I used above. Now, most people inspired to blog about the Eden Project would no doubt focus on the spectacle of the huge biome ecosystems, the project’s vast scale, the huge variety of exotic plants and trees, etc. The attraction also has an outside botanical garden which is home to many plants and wildlife native to Cornwall and the UK in general. ![]() … The largest of the two biomes simulates a Rainforest environment and the second, a Mediterranean environment. ![]() The complex is dominated by two huge enclosures consisting of adjoining domes that house thousands of plant species, and each enclosure emulates a natural biome. In case you’ve not heard of the Eden Project here is a brief summary taken from its Wikipedia entry: One day when the weather wasn’t good enough to head to the beach, we decided to visit the Eden Project near St Austell. I recently spent a week on holiday in Cornwall with my family. Viewing platform in the tropical rainforest biome at the Eden Project.
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